Telecoms company MTN has announced it is launching United Against Ebola, a three-month long initiative that would involve the network’s 219 million subscribers to raise funds for the fight against the Ebola virus disease.
The network in a statement said it has committed US$10 million and is inviting customers to participate in an SMS campaign to donate a minimum of US$1. It is also working with some of Africa’s most celebrated musicians to produce an inspirational song for digital download on its MTN Play store. All proceeds from sales, post publishing rights and subscription payments, it said, will be donated to the AU campaign.
“MTN is supporting this campaign to give further impetus to concerted efforts aimed at combating the Ebola epidemic and saving lives. As MTN, we believe the only way to start reversing the devastating effects of the outbreak is to come together to tackle the spread of the disease, and ease the suffering it continues to inflict on families and communities,” said Sifiso Dabengwa, MTN Group President and CEO.