- Vodacom to conduct media coverage activities throughout the trade fair.
- The company recognised for its cheap and affordable services and products.
Tanzania’s leading telecommunications company, Vodacom TZ, has today entered into partnership with Tanzania Trade Development Authority (TanTrade) as the official communication sponsor in this year’s 36th Dar es Salaam International Trade Fair (DITF).
Vodacom TZ will be conducting pre, during and post media coverage activities throughout this 10-day trade fair, which is set to kick off on June 30.
This partnership comes at a time when communication has become a critical part of the average Tanzanian’s post Ujamaa life. Tanzanians are using cellular phones as a means of sharing ideas (both personal and professional), feelings and also bonding.
Vodacom TZ takes pride in this partnership for its role in the telecommunications industry in the country. The company has been recognised for going a step further in ensuring that consumers not only use cell phones for communication, but also as mobile banks.
“It is for this reason that we have brought Vodacom’s money transfer service, M-PESA, on board. This service is now a basic need to a normal Tanzanian for its numerous offers among then, bill payment, transferring cash from one person to another, noted Vodacom TZ Managing Director, Rene Meza.
Rene mentioned that Vodacom TZ is working tirelessly to offer cheap and affordable products and services to consumers across the country.
Basing with the recent developments, the Vodacom TZ has launched various youth campaigns among them the Wajanja campaign and Wajanja Internet, which offer cheap internet services to the youth, according to Rene.
Vodacom TZ has invested heavily on infrastructure development and improvement. Through this, the company aims to improve the quality of services and products offered to out consumers. This will ensure that these services and products are affordable especially to the young citizens of this country in order to gain more subscriptions and increase brand loyalty.
DITF, popularly dubbed as Saba Saba, is Tanzania’s leading trade fair and most significant trade marketing activity. The 10-day trade fair attracts more than 350 000 visitors and it is an optimal corporate and brand building event which provides an interactive medium for directly contacting existing and potential customer. It is also a platform for comparing related and competing products.
SOURCE:globalpublishers
