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  • Mobile data service cost is an important factor; however, access to a data-enabled handset appears to be a larger barrier.  Among participants who do not currently use the mobile Internet, lack of a data-enabled phone and other factors were cited more often than service cost.



  • Mobile data users spend more money to make calls and send SMS messages than to use mobile Internet. Most users of mobile Internet (48%) spend less than GHc 5 (USD 2.50) per week on mobile data, while 28% spend less than GHc 5 on voice calls per week. Approximately half of users top up their mobile accounts daily in order to make calls and send SMS messages, compared to 37% of users who top up daily to use mobile Internet.
By Senior Product Manager, Google.org

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