Finnish electronics manufacturer Nokia launched their first Android-based smartphone into the Kenyan market, with the Nokia X hitting the shelves this week. To date, Nokia has predominantly released smartphones running on Microsoft’s Windows 8 operating system.
Nokia East Africa General Manager Bruce Howe explained that there is a need for affordable smartphones in the Kenyan market. “The demand for smartphones in Kenya is phenomenal and we have seen huge growth in the last year, and where the most growth will come from is in affordable smart phones.”
The Dual-SIM smartphone features a 4-inch 2048 x 1536 pixel screen, Tactile feedback, and a 3 MP camera. In terms of processor, it runs on a Qualcomm Snapdragon S4 with 512MB RAM, and is powered by a 1500 mAh battery.
“The phone’s software brings the best of all worlds. It also encompasses features from the Asha platform, such as Fastlane. The user interface mimics that of Windows Phone, which powers Nokia’s Lumia smartphones,” explained Howe.
The device was made available yesterday, and will retail for around $142, which includes one month of free Skype calls to mobiles and landlines.