Dar es Salaam. Tigo Tanzania has announced its sponsorship of Kariakoo @ Coco Beach Shopping Festival, an initiative that seeks to promote the work of local businesses from Kariakoo.
Making the announcement to the press at the telecoms Headquarters in Dar es Salaam, Tigo’s Corporate Communications Manager John Wanyancha, said the shopping festival which will be held monthly at Coco Beach, Dar es Salaam - aims at bringing affordable and discounted goods from the original Kariakoo market to the shoreline in order to save customers the hassle of going to the very busy and swarmed market downtown.
“Apart from the conducive environment which the festival will provide to customers, we believe that supporting this kind of initiative will help expose both small and middle business owners from Kariakoo to a much broader market, which in turn will boost their sales and allow their businesses to grow,” said Wanyancha.
Wanyancha continued to say that customers will also enjoy the convenience of paying for goods & services by Tigo Pesa at exact products prices without any extra charges.
According to the organizers of the festival, Hazina Capital, the launch of the festival is set for Saturday and Sunday of 29th - 30th of March 2014, the first of many monthly weekend Kariakoo shopping festivals to come.
“Over 50 different businesses have registered for the festival so far. Apart from the fresh, stress free local shopping experience we hope to create. We expect customers to come and find a variety of quality goods available for sale at an affordable price,” said Rachel Ndauka from Hazina Capital.
The shopping festival will also host various entertainment segments from local artists, cultural exhibitions and special games and entertainment for children. The family event is expected to become a national shopping experience with new and exciting offers every two months starting March 2014.