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Safaricom’s M-Shwari has 7m subscribers

Over seven million subscribers are now using Kenyan mobile operator Safaricom’s microfinance platform M-Shwari, according to George Ndegwa from the operator’s financial services division.

Ndegwa was speaking at the 2014 Mobile Money and Digital Payments conference that kicked off in Johannesburg, South Africa yesterday.
M-Shwari allows users to make use of the M-Pesa system to take out loans and save their money.
“The total number of M-Pesa customers is 19 million so there still is great potential in terms of customer opt-ins,” Ndegwa said.
He said there is still great room for expansion as the company is able to issue one million unique loans a month. The platform aims at providing easy to access financial solutions to customers.
“M-Shwari aims to promote a savings culture across all income levels and also including the people at the bottom of the pyramid,” Ndegwa said.
He said according to Safaricom research over US$2 billion remains unbanked.
 In February Safaricom and the Commercial Bank of Africa (CBA) announced plans to boost the number of M-Shwari users.
The  GOtv decoder loan allows Kenyans to pay for the set-top boxes in three monthly installments.
Since the launch of M-Shwari, numerous other operators have launched similar platforms.
In January Airtel Kenya announced plans to launch an M-Shari competitor after suing Safaricom for allegedly stealing the idea.
Most recently Vodacom Tanzania, along with CBA, launched a similar platform, called M-Pawa.

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