A NEW mobile phone brand namely Obi Mobiles, co-founded by veteran marketer and former Chief Executive Officer (CEO) of Apple John Sculley, will be launched next month in Tanzania.
According to a statement by Managing Director of Obi Mobiles in Middle East and Africa, Mr Amit Rupchandani, the new Android smart phones offer best in class technology and features at very competitive prices.
“This will ensure Tanzanian consumers are in a better position to experience internet access through seven categories of mobile phones, set to formally launch in March this year stated.
Consumers are increasingly looking to upgrade from feature phones to smart phones. “The brand marked its global launch in India and the Middle East in 2014.
It targets the population of young and trendy smart phone users, Obi devices were well received in both markets and the brand hopes to continue its momentum in Tanzania,” Mr Rupchandani stated.
The OBI regional director noted however that the high cost of investment on new-age devices is a huge deterrent for a large number of inspiring buyers.
“At Obi Mobiles, we believe by ticking off the right boxes, in terms of superior design and quality, desirable price points, and the support of strong channels that reach every segment of the market, we can add immense value to the African Smartphone market,” he boasted.
The new technology brand co-founded by veteran marketer and former Apple CEO John Sculley is a new venture by Sculley’s Toronto-based company, Inflexion Point.
The seven new devices to be unveiled in the Tanzanian market includes the Hornbill S551, the Falcon S451, the Crane S550, the Wolverine S501 and the Fox S453.
Also on the list are the Racoon S401 and the Power GO F240 – a feature phone, equipped with a high capacity 2,800mAH battery, and a convenient power bank option to recharge other mobile devices.
Headquartered in Singapore, Obi Mobiles is a new and exciting venture promoted by Toronto-based Inflexion Point, an international Investment and Acquisition Company focusing on IT supply chains.