Tigo Tanzania plans to spend US $ 120 million (Tshs 221 billion) this year in expanding its network coverage and improving the quality of its services.
Announcing the company’s plans in 2015, Tigo Interim General Manager Cecile Tiano said this year’s investment represents a 20% increase from US $ 100 million (Tshs 184 billion) that the company spent on its network improvement in 2014.
“The increased level of investment demonstrates both our commitment to give our customers quality services that exceed their expectations and also giving more Tanzanians access to telecom services in the country,” Ms Tiano said.
Describing 2014 as a successful season, the general manager said Tigo achieved a record 30% growth in its subscriber base last year with the number of customers rising from seven to nine million.
“We want to continue expanding and maintaining the quality of our network coverage by rolling out 787 new sites countrywide. Some of the sites will be 3G and 4G, which means increasing penetration to the rural areas as well increasing access to data for our customers.” she said noting that Tigo has over 2,000 sites countrywide.
Other plans for 2015, according to Ms Tiano, include doubling the number of Tigo customer care shops from the current 42 to 100 in an attempt to bring Tigo services closer to the customers.
To continue driving digital transformation in the country, She said, Tigo intends to unveil more innovative services this year citing the recently launched Tigo Music that continues to revolutionize the music industry by giving Tigo customers unlimited access to local and international music through their phones.
This unique service followed several firsts by Tigo last year such as becoming the first telecom to offer international money transfer with currency conversion and the first to offer free Facebook in Kiswahili. Tigo in 2014 also integrated its mobile financial services with leading banks to enable its customers deposit or withdraw money from their bank accounts to the wallets. A similar partnership was also established to give Tigo Pesa users an opportunity to send or receive money from across other networks.
She added that Tigo will continue to support community development initiatives through its corporate social responsibility portfolio in 2015 mentioning education, health, women and child care as being sectors earmarked for this.