MCL publishes Mwananchi, The Citizen and Mwanaspoti newspapers
The pact is about a news and entertainment alert service and costs Sh120 a day.
The service is powered by Airtel for its
subscribers, who wish to receive real-time alerts of the news — local
and foreign — delivered through an SMS update provided by Mwananchi
journalists on the field.
Speaking at the launch of the service yesterday,
MCL chief operations officer Francis Nanai said the service was aimed at
bridging the information gap in the community by using mobile phones.
“As we all know, with the changing times, the
mobile technology has become a very critical element of our everyday
life; this is why Mwananchi Communications Limited has decided to go
beyond the print media,” said Mr Nanai
‘Breaking news’ is a service that was launched by
Mwananchi last year, and it has attracted more than 500,000 subscribers,
according to Mr Nanai. “With the partnership we are making today with
Airtel Tanzania more people will have a greater chance to bridge the
information gap as we all know that information is power,” he said.
Airtel Tanzania managing director Sunil Colaso
said Airtel had always been committed to providing the most innovative,
affordable and reliable services.
He cited Airtel Yatosha, Airtel Money, Bure Pack-Hatoki Mtu Hapa as examples.
“We are today adding yet another chapter to this
commitment and bring a new and flexible way of accessing news from
reliable sources of Mwananchi Communications Limited,” he added
Mr Colaso said in the new partnership customers
would be charged Sh120 to receive all breaking news of the day. “Airtel
believes that this service will help people of Tanzania to be more aware
and informed of the happenings around, wherever they are.”
Airtel customers will now be able to subscribe and
select the type of news from various categories, in languages of their
choice.
They will be required to dial *149*37# and choose- breaking news, sports news, entertainment news and so on in either Swahili or English.
By thecitizen
They will be required to dial *149*37# and choose- breaking news, sports news, entertainment news and so on in either Swahili or English.
By thecitizen
