The new service known as ‘GUARDIAN SMS’ and ‘NIPASHE SMS’ is technically supported by Premier Mobile Solutions (PMS) and has been described by the telecom company as the simplest and efficient way to unlock the world to its customers just a fingertip away.
Speaking to journalists yesterday in Dar es Salaam, The Guardian
Limited Marketing Manager, Simon Marwa, said through the service,
customers will be able to know what is happening in the country and the
world on time.
“We encourage our readers to subscribe to this service through Tigo
so that they may access and enjoy a wide variety of local,
international and sports news through our leading newspapers, The
Guardian and Nipashe.
We decided to provide the service through both papers so as to meet
the diversification of subscribers who may be comfortable in either
English or Kiswahili,” he said.
Marwa said the innovation will undoubtedly enable both The Guardian
and Nipashe newsreaders who are also Tigo subscribers to get hooked on
latest news from the media house via their mobile phones.
Tigo’s Quality Specialist Pamela Shelukindo said her company has
realised the increasing importance of providing information to its
customers hence the launch of the service.
“Our target is to provide our valuable customers with not only
easier, but timely and reliable information from credible sources such
as The Guardian and Nipashe newspapers,” Shelukindo said.
Lulu Ramole, Assistant Operations Manager from Premier Mobile
Solutions said the product was designed to provide customers with
instant access to information adding that the service comes in
Combo/Bundle pack whereby subscribers will be charged only once per day
and receive a minimum of four news headlines and updates daily.
She said the service will also allow the subscriber to unsubscribe
to the service anytime they wish and provide a help keyword for help on
various frequent asked questions for customers to send queries while
enjoying and experiencing the service.
To subscribe to this service, one needs to send the keyword which is GUARDIAN or NIPASHE (in capital letters) to 15501.
Once subscribed the subscriber will receive news headlines from the
keyword they have subscribed daily and will be charged 99/- per day. To
unsubscribe the customer will simply have to send Ondoa or Stop to
15501.
Tigo started operations in 1994 as the first cellular network in
Tanzania. It now covers 26 regions in Tanzania Mainland and Zanzibar.
The firm strives to be Tanzania’s most innovative mobile phone
operator, offering services ranging from affordable mobile voice
communications to high speed internet access and mobile financial
services through Tigo-Pesa.
SOURCE:
THE GUARDIAN
